What Does Michael Jordan Own Now? (Beyond Just a Bunch of Jordans)
Let’s face it, folks, the name “Michael Jordan” is synonymous with basketball, sneakers, and a whole lot of winning. But have you ever stopped to wonder what the man owns besides a legendary career and a pair of Air Jordans? Well, buckle up, because we’re about to dive into the impressive portfolio of His Airness.
It’s Not Just About the Hoops:
It’s easy to get caught up in Jordan’s basketball legacy. After all, he’s widely considered the greatest player of all time, and his “Jumpman” logo is a global icon. But the man’s business savvy is just as impressive. He’s not just a retired athlete, he’s a savvy businessman who’s built a diversified empire. Let’s take a closer look at his holdings:
1. The Charlotte Hornets (But Not As Much as Before):
You can’t talk about Michael Jordan’s ownership without mentioning the Charlotte Hornets. He was the majority owner for a long time, and his presence brought a certain swagger to the team. But in a surprising move, he sold a majority stake in 2019 to a group led by Gabe Plotkin and Rick Schnall. So, while he’s still a part owner, his reign as the king of the Hornets has been handed off. Think of it as passing the torch, but with a slightly smaller torch now.
2. DraftKings: Not Just for Fantasy Sports anymore:
Remember how everyone was obsessed with daily fantasy sports a few years back? Well, Jordan’s got a piece of that action. He’s a shareholder in DraftKings, a company that’s expanded beyond fantasy sports to become a major player in the online sports betting world. So, if you’re placing bets on the next NBA game, you might just be indirectly contributing to His Airness’s bank account. Imagine, placing a bet on the Hornets after Jordan’s ownership changed hands – talk about a rollercoaster of emotions!
3. Cincoro Tequila: Because Even Legends Need a Good Drink:
What’s better than a slam dunk? A slam dunk and a shot of tequila, of course! Jordan’s got a taste for the finer things, and he’s co-owner of Cincoro Tequila. This premium tequila is known for its smooth taste and luxurious packaging, making it a perfect fit for a man of Jordan’s stature. Imagine sipping Cincoro and reminiscing about the days he was soaring through the air, leaving opponents in a cloud of dust (and tequila).
4. Michael Jordan’s Steak House: Where the Meat is as Good as the Game:
Jordan knows how to treat himself, and it’s not just about fancy tequila. He’s also the founder of Michael Jordan’s Steak House, a restaurant chain with locations in New York, Chicago, and Las Vegas. You can’t expect a steak house without a good steak, right? He’s got his own cut of prime rib, which is just as impressive as his game-winning shots. Imagine ordering Michael’s signature steak, and as you take a bite, you hear a faint echo of the crowd roaring after a clutch basket.
5. 23XI Racing: From the Court to the Track:
In 2021, Michael Jordan decided to take his winning spirit to the racetrack by co-founding 23XI Racing. He partnered with Denny Hamlin, a NASCAR veteran, and together they’ve made a name for themselves in the world of motorsports. This team is a testament to Jordan’s enduring passion for competition. It’s another way for him to stay connected to the thrill of victory, even though he’s no longer on the court. Imagine watching the race, and as the 23XI car crosses the finish line, you see a shadow of MJ, his eyes twinkling with the same competitive fire that made him a legend.
6. Nike’s Partnership: A Lasting Legacy
Of course, we can’t forget the iconic partnership between Michael Jordan and Nike. The Air Jordan brand is a global powerhouse, and Jordan still receives royalties on every shoe sold. The Air Jordan line continues to evolve, with new designs and collaborations constantly emerging. Jordan’s association with Nike is a testament to his lasting influence on the world of sports and fashion. Think of it this way: every time you see a pair of Jordans, you’re seeing a tangible reminder of his influence and his business acumen.
Beyond the Ownership:
Michael Jordan’s ownership portfolio is impressive, but it’s only part of the story. He’s also involved in various philanthropic endeavors, including his own foundation that supports education and community development. He uses his platform to give back, demonstrating a commitment to making a positive impact on the world. Imagine, a man who has achieved greatness on the court is equally passionate about making a difference in the lives of others.
The Final Word:
So, what does Michael Jordan own? The answer is, a lot! He’s a savvy businessman who’s built a diverse portfolio that includes sports franchises, beverage brands, restaurants, and a legendary partnership with Nike. But beyond the ownership, he’s a man who understands the power of his legacy and uses it to make a difference. It’s not just about the money, it’s about leaving a lasting impact on the world. And if you ask me, that’s what truly makes Michael Jordan a legend.
Remember: Next time you see a pair of Air Jordans, a bottle of Cincoro, or a NASCAR race with the 23XI car, take a moment to appreciate the man behind the brand. Michael Jordan is more than just a basketball player, he’s a true business icon who’s made a lasting impact on the world. Now, go out there and slam dunk your way to success – just remember to sip your Cincoro responsibly!
